Custom Website vs Wix for Contractors

It depends on what the website is for. If it just needs to exist — a card you can point people to — Wix is fine, and I will tell you that to your face rather than sell you a build you do not need. If the website is your main source of leads, it usually is not enough: slow mobile loads, limited SEO control, and a template shared with thousands of other businesses make outranking a custom-built competitor an uphill fight.

Wix costs $17–$36/month for business plans, which adds up to $204–$432/year — but you build and maintain it yourself, and it rarely ranks for competitive local searches. My plans start at $299/month and include the custom design, local SEO, hosting, and ongoing management, plus the leads that come with ranking. If you would rather own the site outright, a Premium build starts at $5,500.

No. Wix does not allow you to export your site code. If you decide to leave Wix, you start from scratch — I rebuild, the old site gets deleted, and the $204–$432 a year you paid bought you nothing you keep. With a custom-built site you own every line of code and can host it anywhere, with any provider, forever.

Google uses page speed as a ranking factor, and homeowners are less patient than Google. Google's own mobile research put it at 53% of visitors abandoning a page that takes more than 3 seconds to load — and the average Wix site lands right in that 3–5 second window. My builds load in under a second, which is why speed is the first number I check on any competitor's site.