web-seo • 2026

EMI Irrigation

A modern, performance-tuned website for a family-owned irrigation company serving the greater Billerica, MA area and Southern NH — built to capture quote requests and rank for local sprinkler and irrigation searches.

Client

EMI Irrigation

Load Time

0.8s

Performance Score

Service Areas

71 towns

View Live Site

The Challenge

What we were up against

EMI Irrigation had 25+ years of hands-on work and 500+ installed systems behind them, but no digital presence to match. Homeowners searching for sprinkler installation, winterization, or repairs across 71 service towns couldn't find them online, and the team was losing seasonal jobs to franchise competitors with established sites.

The Solution

How we solved it

Custom Next.js site with dedicated service pages for installation, repair, spring startup, winterization, drip irrigation, and smart controllers — plus a transparent membership pricing page, an interactive service-area map, and town-level landing pages targeting Lexington, Concord, Waltham, Laconia, and dozens more. Local SEO foundations include LocalBusiness schema, geo metadata, an llms.txt for AI discovery, and an FAQ block answering the highest-intent homeowner questions.

Tech Stack

Next.jsTypeScriptTailwind CSSFramer MotionGSAPReact Three FiberLeafletVercelSchema Markup

The Results

Impact delivered

Launched with sub-second load times, a near-perfect performance score, and town-by-town pages built to rank for "sprinkler repair [town]" and "irrigation installation [town]" across the entire 30-mile service radius. The site gives EMI a professional digital storefront that matches the quality of the work.

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